Know which Chinese keywords carry buying intent — not just which ones get searched.
EverydayRank ranks Chinese keywords by buying intent, not just search presence — so brands already advertising on Tmall, JD Worldwide and Baidu target buyers, not browsers. Cross-checked across multiple Chinese sources. Start with a free snapshot for one product.
| Keyword | English | Stage |
|---|---|---|
| 美国进口鱼油měiguó jìnkǒu yúyóu | US imported fish oil | Transactional |
| 进口鱼油哪个国家的最好…nǎge guójiā de zuì hǎo | Which country’s imported fish oil is best | Evaluation |
| 进口鱼油和国产鱼油哪个好…nǎge hǎo | Imported vs. domestic fish oil — which is better | Evaluation |
China’s cross-border e-commerce import market, 2025 — growing ~14.7% annually.
New overseas brands opened Tmall Global stores in 2025 — led by health, beauty and mother & baby categories.
Deposit required — plus a Chinese business licence — just to open Baidu’s own keyword tool.
Most Chinese keyword data is either locked away or low-intent.
Every existing source assumes you already have a Chinese company, a Chinese store, or a Chinese-speaking team — and even when you get a keyword list, most of it is educational queries nobody clicks an ad for. The keywords that actually move ad performance are the hardest ones to find.
Baidu’s keyword planner requires a Chinese business licence
Access requires Chinese business registration and a deposit of roughly USD 1,000. Foreign companies without a mainland entity cannot open an account.
Marketplace analytics require an operating Chinese store
Alibaba’s seller analytics (生意参谋) unlock only for active Tmall sellers — and locked to the store’s own logged-in dashboard — no use for planning campaigns outside it.
Most keyword lists are educational, not commercial
Dictionary translation and generic keyword tools surface terms Chinese consumers do use — but mostly informational ones. Nobody pays to rank for a keyword nobody buys on. Ad budgets need the transactional, comparison-stage terms buried underneath.
The agency alternative is opaque and expensive
Market-entry agencies bundle keyword research into retainers measured in thousands of dollars — rarely itemised, never transferable.
Chinese shoppers search imports differently. We can prove it.
Queries on the right are live Baidu suggestions — genuine, recurring consumer input, retrieved 4 July 2026. None of them exist in any translation of a Western product listing.
Real search data. Not AI guesses, not translations.
Submit your product link
We read the listing directly — product, origin, certifications. One field. Nothing to fill in.
Verification against live Chinese search
Candidate keywords are generated across six classification layers, then verified against Baidu and Taobao/Tmall suggestion engines — genuine queries typed by Chinese consumers.
Your report, emailed within 24 hours
The 20–30 keywords that matter — ranked by buying intent first, then classified by purchase stage and import specificity, with pinyin and English gloss. Curated, not padded. Delivered straight to your inbox.
Review an actual report before you pay for one.
The sample covers a US probiotic supplement — supplements are among the leading categories advertising into China right now. Every keyword is ranked by buying intent, not just search presence, and cross-checked across multiple Chinese sources. Your report follows the same standard, whatever your category.
Open the sample report| Keyword | English | Stage |
|---|---|---|
| 美国益生菌 | US probiotics | Transactional |
| 进口益生菌十大品牌 | Top-10 imported brands | Evaluation |
| 进口益生菌菌株 | Imported probiotic strains | Research |
| 益生菌哪个牌子的最好小孩 | Best brand for children | Evaluation |
One report. One decision de-risked.
EverydayRank delivers the keyword research layer of a paid-ads engagement as a standalone product — priced so it is rational to run before committing your next ad budget to the wrong keywords.
- The 20–30 keywords that matter — verified across six classification layers, curated rather than padded
- Tmall/Taobao, JD Worldwide and Baidu coverage
- Import-specific layer: 进口 · origin · certification terms
- Pinyin and English gloss for every keyword
- Recommended Chinese product title
- Methodology and limitations stated in print
Asked before buying.
From live Chinese consumer search activity on Baidu and China’s major marketplaces, collected through our verification pipeline. Every keyword in a report is a genuine, recurring query — not a translation, not a model’s guess — and every report states its retrieval date.
No — and be wary of anyone who claims to for Chinese marketplaces. Alibaba and JD do not publish search volumes. We report verified demand, query classification and purchase stage, and we state this limitation in every report rather than obscure it.
No. AI proposes candidates; live Chinese search data decides. A keyword only enters your report if real Chinese consumers actually type it. Translation cannot produce queries like 进口益生菌和国产益生菌有什么差别 (“imported vs. domestic probiotics — what’s the difference”) — verification finds them.
That’s exactly who this is for. Most brands come to us once they’re already live on Tmall, JD, or Baidu and want their ad spend aimed at keywords with buying intent — not just keywords people happen to search.
See your product through Chinese search — free.
Drop your product link and email. You’ll receive a free snapshot with 3 verified, intent-ranked Chinese keywords for your product — real consumer queries, not translations — and first access when full reports open.
EverydayRank is built by the founder of Tropical Goodness, a Ceylon spice brand that reached $564,000 in first-year revenue on Amazon US — and who found, when evaluating China, that no tool on the market could answer the first question any exporter asks: what do Chinese customers actually search for?