Most agencies are Amazon shops that added Walmart as a line item. We built EverydayRank the other way around — Walmart-first, because the competition gap there is the cheapest growth available to US brands right now.
Amazon is a knife fight. Roughly 1.9 million active sellers, rising ad costs, and a ranking algorithm that punishes anything less than excellent. It's a great channel — but it's a hard place to start.
Walmart is the opposite asymmetry. About 13× fewer active sellers, meaningfully cheaper ad clicks, and a marketplace investing hard to attract third-party brands. The ranking levers are knowable and the competition is light. For a brand already doing real numbers on Amazon, moving to Walmart is the highest-leverage thing they're not doing.
But Walmart isn't a smaller Amazon. The Polaris algorithm weighs different signals. The ad platform is Walmart Connect, not Sponsored Brands. Fulfillment runs on WFS with its own 2-day badge math. Treating it like Amazon is exactly why most brands stall. So we don't.
We're a lean, operator-led team based in Sri Lanka, serving US brands in USD. That structure is deliberate: senior operators on every account mean lower cost than a US agency and far higher quality than an offshore generalist.
You're not handed off to a junior account manager. The people who grew True Organic into a top-ranked Walmart Spices seller and built a $710K+ Amazon brand are the people working on your listings.
Real numbers and real Walmart mechanics. If we can't tie it to ranking or revenue, we don't pitch it.
Risk-reversal on the audit, profit-share on management. You pay for outcomes, not slideware.
We've built and ranked brands ourselves. We talk to you like the founder you are.
The people who'll actually run your account
Most Walmart agencies hide behind "our team of experts." Here's exactly who you're working with.
Founder & CEO
As Key Account Manager for True Organic — a leading US organic-spices brand — he grew its Walmart business to one of the top sellers in the Spices category. Lives in Polaris, Walmart Connect, and WFS — this is his home platform, not a side quest.
Connect on LinkedIn →Co-Founder & Amazon Lead
Built Tropical Goodness (Ceylon organic spices) past $710K in total Amazon US sales — $564K in Year 1 alone — from sourcing to ranking to ads. Now applying that operator playbook to Walmart, where the asymmetry is biggest.
Connect on LinkedIn →We're Sri Lanka-based, serving US brands in USD. A lean, operator-led team means lower cost than a US agency and higher quality than an offshore generalist. You get senior attention, not an account-manager hand-off.
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