Privacy | Everyday Rank

Who we are

Everyday Rank is one person, Shan Minol, who builds websites for New Zealand trades and small businesses. Everyday Rank collects and holds the information described on this page. You can reach us at info@everydayrank.com, or on 09 885 5976, our New Zealand number, where Sam, our AI assistant, answers and takes a message.

What the enquiry form collects, and why

When you fill in the form on our homepage, we collect:

your name, if you give it;

your business name;

your town;

your email address or phone number;

anything you write in the message box.

We use it to build a page for your business, send you the link, and talk to you about it. The form also records the time you sent it, your IP address and your browser type, which helps us spot spam. We keep what you send even if the form was not complete, so that an enquiry is never lost.

You do not have to give us any of this. Without your business name, the town and a way to reach you, we cannot build your page or send it to you.

Phone calls

We phone New Zealand businesses whose details are public, for example on Google Maps, to offer a website. These calls are made by an AI assistant on our behalf, called Sam, and they are recorded and transcribed so we can follow up on what was said. If you ask, the assistant will tell you it is an AI. Calls to our New Zealand number, 09 885 5976, are answered by the same assistant and are recorded and transcribed in the same way.

From a call we keep your business name and phone number, what was said, and any email address you give us.

To stop calls or emails, tell the caller, reply to any of our emails, or write to info@everydayrank.com. We add your business to a do-not-contact list, within five New Zealand working days at the latest, so it does not happen again.

Pages we build before you say yes

If someone at your business asks us to send a page, or you ask for one through our form, we build a demo page from information that is already public about the business: its name, trade, town, phone number, opening hours, the services it lists, photographs that are already published, and public reviews: what the reviewer wrote, shown with their first name and the first letter of their surname only (“Sarah M.”).

The demo is hosted by our website hosting providers, on a web address of ours, not yours.

Until you say yes it is kept out of search engines and carries a line saying it is not your official site.

If you say no, or ask us to take it down, it comes down from every web address it was on within five New Zealand working days at the latest, and it is never published again. We keep a private copy only as our record of what we built, and delete it with our other records (see below). Our terms (section 4) say how.

If we hear nothing back, it comes down anyway, 30 days after our last message about it.

If a photograph or a review should not be there, tell us and it comes off.

Where it is stored, and who handles it

Enquiries from the form are saved to a file on our web server, outside the public part of the site, before anything else happens. The server is run by our hosting company.
A copy of each enquiry is emailed to Shan’s own email inbox, which is run by an email provider.
Email to info@everydayrank.com is hosted by our business email provider.
Call recordings and transcripts are kept by the calling service we use, and in our own records.
If you ever message us on a messaging app, the messaging service carries and keeps those messages.
Our lead list and call notes (business names, phone numbers and what was said on calls) are also kept in a spreadsheet run by a cloud provider.
Demo pages are hosted by our website hosting providers.

These companies store the information for us, and may keep it on servers outside New Zealand. We do not sell your information or give it to anyone for their own marketing.

Everyday Rank is run from Sri Lanka, so your information is looked at and handled there. Sri Lankan law may not protect it in the same way New Zealand law does, so we apply the New Zealand Privacy Act 2020 to it wherever it is.

This site uses no analytics or advertising cookies. Its pages load a typeface from an outside font service, so your browser connects to that service when you open a page, and our web host keeps standard server logs (IP address, page and time) for security.

How long we keep it

We keep enquiries, emails, call recordings, transcripts, call notes and our private copies of demo pages that have come down for up to two years, then delete them. The one exception: if you asked us not to call you, we keep your phone number (and your business name) on our do-not-contact list after that, so that you are never called again. If you become a customer, we keep your contact and billing records for as long as tax and accounting rules require. Demo pages come down sooner, as described above.

Your information, and what we do with it.