New Zealand · October 2026
Sometimes no, and we build websites, so you should know we are saying that. Here is how to tell which side of the line you are on, and what to check before you pay anybody.
You probably need one if strangers choose you from a search, if your jobs are big enough that people check you out before they call, or if you pay for adverts or directory listings that need somewhere to point.
You can probably wait if your diary is full from referrals and repeat customers, you have a claimed Google Business Profile with real reviews, and nobody has ever asked you for your website.
Most trades sit between the two, and for them the useful question is not “do I need one” but “what is missing from what I already have”.
A claimed Google Business Profile gives you hours, a phone number, photos, reviews and directions, and puts you in the map results. A Facebook page shows up when somebody searches your business name and lets people see recent work.
Together they cover the basic job: is this a real business, and how do I reach them. For a trade that runs on word of mouth, that can be enough for a long time.
If you have not claimed the profile, do that first. It is free, and it is the usual reason a business does not show up.
The full comparison is in is a Facebook page enough instead of a website?
We have written up what a tradie website costs in New Zealand, with real published prices, including our competitors’, so you know the going rate before anybody quotes you.
Being straight with you: if your diary is full and your Google profile is claimed, you may not need a website yet, and we would rather tell you that than sell you one. We build the page first and there is nothing to pay for the page itself, so there is no pressure either way.
Not always. A Facebook page can be enough for a trade with a full diary from referrals. It stops being enough when you want to be found for what you do in your town, when customers do not use Facebook, or when you do not want your competitors’ adverts beside your work.
A claimed profile covers hours, phone, photos, reviews and directions, and for many small trades it does most of the work. A website adds something you own, room to explain what you do and where, and one address to point everything else at. Claim the profile first either way.
Yes, many do, especially when the work comes by word of mouth. The risk is that you rent that audience: a platform can change its rules, hide your posts or close an account, and you cannot take your followers with you.
It depends a great deal on who builds it. Some charge a low monthly fee, some a build price plus yearly fees. We have put the real published prices side by side, including competitors’, on our cost page.
See what a tradie website costs in New Zealand.
Related, if it is useful: why your business does not show up on Google, why your business is not showing on Google Maps and websites for New Zealand tradies.
Send us your business name and the town. We will tell you honestly whether we can build one, and if we can, we email you the link to look at. It costs nothing to have and nothing to keep, as long as you answer one message a year saying the details are still right.